At the age of 32, I etched a symbol onto my solar plexus, a testament to my commitment to unlock my full potential. What followed was a journey of preparation, discovery, and the embodiment of that wish.
PROFESSIONAL ENGAGEMENTS:
LEARN MORE: www.purplesunhouse.com
BUSINESS VENTURES:
Davina Lab | business health diagnostics lab for organizations
Startup Cielo | virtual incubation program for pre-seed startups
Booxkeeping | cutting-edge, online bookkeeping services in USA
​
BOOKS & PUBLICATIONS:
-
Fiction and non-fiction books on AmazonAma
-
General essays on Medium
-
Academic articles on ResearchGate or Academia.edu
​

About Me

Hello! I'm Elena Emma, your go-to catalyst for transformation in both personal and professional realms.
​
In my professional journey, I've donned many hats – a CEO, a business consultant, a crisis coach, an academic, and a writer. Each role gives me a unique lens to view the world and understand the mechanics of change.
​
As the founder of Davina Lab, I guide businesses to understand their health better. From startups to established organizations, we provide the diagnostic insights they need to thrive. Alongside, I lead Startup Cielo, a unique virtual incubator dedicated to nurturing businesses at different stages, embracing the spirit of risk-taking across all ages.
​
For the past 19 years, I've been leading Purple Sun House, a venture close to my heart, where I coach individuals navigating personal or professional transitions. Simultaneously, I provide consultative expertise to organizations to streamline their operations and financial matters, enhance culture, and enhance their efficiency.
​
Across the ocean in the US, I co-founded BooXkeeping Corp., providing cutting-edge bookkeeping services and recently branching into franchising.
​
As an Adjunct Professor at prominent business schools in Barcelona, I have the pleasure of guiding budding professionals and entrepreneurs, enriching their understanding of the business world.
Beyond the world of business and education, I am a passionate writer and an emerging artist. Writing gives me a canvas to share my thoughts and experiences, while art helps me express my creativity in a completely different, yet intriguing way.
​
On a personal note, I love the dynamism of change. Whether it's the transitions in a professional journey, the evolution of a startup, or even the changing hues of a sunset – I find beauty and excitement in transformation. In my free time, you can find me exploring the #artpairing movement, creating a blend of poetry and painting that mirrors life's complex beauty.
​
Welcome to my space, a place where we'll explore, innovate, and embrace the transformative power of change together.
Education
2017-2021
PhD in Business Administration and Management (Research in alternative entrepreneurial education & startup incubation)
United International Business Schools, Switzerland
2015-2016
Graduate Certificate in Organizational & Executive Coaching
New York University, USA
1999-2003
BS in Business Administration (Finance, Minor: Mathematics)
San Diego State University, USA

2022
Certification in Short-Term Provocative & Extreme Therapy
Roytman Center of Psychotherapy, Israel
2003-2004
MS in Accounting with an emphasis on Taxation
San Diego State University, USA